Digital Transformation: Choose Your Battles
There are a lot of myths out there regarding digital transformation. Earlier, digitalization was seen mostly focused on customer experience and being primarily about technology or B2C business. While it is true that B2B is going through digital transformation process more slowly, digitalization has actually proven to have a real impact on how business between businesses is taking shape. We have also seen a rise of new shared economy, C2C, where consumers have assumed the role